I have more thoughts on how to use guerrilla projections! How could guerilla projection advertising help to increase awareness of your business or campaign? By turning forgotten spaces and iconic buildings into canvases of light and colour, we’ll generate the kind of buzz around your brand or campaign that’s normally only achieved with a big advertising budget or in-house marketing team. Political Campaigns Over the last few years, political campaign groups such as Greenpeace and Extinction Rebellion have started to use urban projection advertising to deliver their message to the world. The advantages are obvious: with a single high-powered projector, you can turn almost any building into a huge advertisement for your cause, plastering your message on a spot that would otherwise unavailable. It’s cheaper than TV advertising and far less dangerous than scaling rooftops in order to unfurl banners. And of course, the visual impact is startling. Product promotions Few methods of advertising products are as effective as “guerrilla digital billboards”. Almost any legal product can be promoted using our video projection technology, and the buzz our publicity stunts can generate is nothing short of incredible. Why pay for expensive TV ads or advertise on obscure radio stations when you can have your product projected onto a building in a high footfall location? Imagine the impact of promoting your latest range of sportswear products onto Wembley Stadium. Or having your canvas wall art appear on the side of the National Gallery. Maybe you’re promoting a controversial product and want it to be projected onto the Houses of Parliament. Or how about your range of luxury watches appearing on the front of Big Ben? The possibilities are limitless. Creative arts When people think of guerrilla marketing and street projection, they tend to associate it with the promotion of controversial products and politically-charged views. But it’s equally effective when used to promote creative events such as art installations, street theatre and fringe festivals. Film releases The visual nature of street projection lends itself perfectly to the promotion of movies and TV shows. The large-scale display of video content has been used to promote everything from small indie flicks and arthouse films to the biggest blockbuster movies and TV shows. Which types of events would benefit from guerilla projection mapping? Guerilla projection mapping can be used to draw attention to almost any event. These are some of the most common uses. Product promotions Art installations Street theatre Festivals Screenings Boutique events Political activism WHO DO WE TYPICALLY WORK WITH? Our guerilla projection PR stunts are the perfect way to stop people in their tracks. Utilising state-of-the-art 3D projection mapping technology and highly mobile projection units, we can project your product, service or message onto almost any structure, landscape or public attraction. We can then photograph the work, enabling you to use the images in a press release and gain maximum exposure on social media. Our large-scale guerrilla projections have featured in the local and national press, social media and on national television. So if you’re struggling to build brand awareness through conventional channels or you’re looking to generate a real buzz around the launch of your product, get in touch.
StevenStarr
03/03/2021
Yikes
RADsenior
10/08/2021

Oops... I actually copied and pasted that but meant to have more text before the paste. That's a real ad, and I wanted to use it as an example of the DANGERS of guerilla activism.  

 

It can easily become guerilla marketing--at first for good causes! Then maybe to add a little money to the coffers, but ONLY for good causes like Greenpeace. Then just a LITTLE more of it for companies who aren't so great, but ONLY to get more money to protest against something nearly as bad as the company is ... and then pretty soon you're in the advertising industry. Except you get paid far less than you deserve, and you're actually causing MORE eye-pollution, because even the most evil ad agencies have to keep their ads limited to billboards and television commercials. Pretty soon, you're Shepard Fairey.

RADsenior
10/08/2021

I still LOVE this article and I want everyone to use projectors and spray phrases like "WORLD KILLERS!" all over Chevron headquarters and their state capitals, etc.

 

I just also want to warn folks not to compromise on their ideals, because they have a powerful tool in their hands--and capitalism always finds a way to consume people power and spit it back out as a product. So be mindful of when it is appropriate to use it and when it is not.

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